A practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced communicator alike, it explores what works (and what doesn't) and shows how to use principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book's key steps and tools provide models of motivation, analysis and communication structure. This fully revised and updated second edition includes the following new features: Campaign Master Planner; Political Checklist; Motivational Values; Behaviour Change; Campaigning and the Climate Issue; Dealing With Disasters; Using Celebrities; Being Interesting; Brainstorming; Visual Narratives; A Strategy For Values, Behaviour, Politics, and, Opinion; Emergencies; Tame and Wicked Problems; How To Tell If You Are Winning; and, Plus all new case studies on - new media and
As one of the most dynamic fields in contemporary science, bioinorganic chemistry lies at a natural juncture between chemistry, biology, and medicine. This rapidly expanding field probes fascinating questions about the uses of metal ions in nature. Respiration, metabolism, photosynthesis, gene regulation, and nerve impulse transmission are a few of the many natural processes that require metal ions, and new systems are continually being discovered. The use of unnatural metals - which have been introduced into human biology as diagnostic probes and drugs - is another active area of tremendous medical significance. This introductory text, written by two pioneering researchers, is destined to become a landmark in the field of bioinorganic chemistry through its organized unification of key topics. Accessible to undergraduates, the book provides necessary background information on coordinatio
A strategic model for identifying, evaluating, and improving information use "Fundamentally changes how you look at the role of information technology and takes it to the leadership level, which is the only way for business performance to be maximized in this global economy." --Ron Milton, Executive Vice President, Computerworld "Information Revolution is truly a must-read for those who generate, support, and make decisions for their respective organizations. By the way, that would be everybody." --Bob Schwartz, Vice President and Chief Information Officer, Panasonic Corporation of North America "As this book clearly describes, information management advances both through evolution and intelligent design. The ideas herein will help any organization avoid extinction!" --Thomas H. Davenport, President's Distinguished Professor and Director of Research, Babson College "This model captures t
The Truth about Your Beauty Products--and the Ultimate Guide to Safe and Clean Cosmetics Most of us don't realize that the products we use every day can expose us to thousands of chemicals that are readily absorbed through our skin. The impact on your health? It's not pretty. Titel: No More Dirty Looks Forfatter: Siobhan O'Connor, Alexandra Spunt Forlag: Da Capo Lifelong Books Udgivelsesår: 2010 Sider: 304 Sprog: Engelsk
Using the Information Evolution Model to Grow Your Business A strategic model for identifying, evaluating, and improving information use "Fundamentally changes how you look at the role of information technology and takes it to the leadership level, which is the only way for business performance to be maximized in this global economy." --Ron Milton, Executive Vice President, Computerworld "Information Revolution is truly a must-read for those who generate, support, and make decisions for their respective organizations. By the way, that would be everybody." --Bob Schwartz, Vice President and Chief Information Officer, Panasonic Corporation of North America "As this book clearly describes, information management advances both through evolution and intelligent design. The ideas herein will help any organization avoid extinction!" --Thomas H. Davenport, President's Distinguished Professor and
Importance and role of photosynthesis. History and progress of ideas. Photosynthetic apparatus. Light absorption and the two photosystems. Photosynthetic electron transport and phosphorylation. Carbon dioxide fixation: the C3 and C4 pathways. Bacterial photosynthesis. Research in photosynthesis. Laboratory experiments. Chemical names. Forlag: Cambridge University Press Udgivelsesår: 1994 Sider: 211 Sprog: Engelsk
Helps students develop their visualization and problem-solving skills, and showing the practical impact of chemical understanding on the way we live. The change in the author order on the book (Jones before Atkins) reflects the growing emphasis on connecting the concepts of visualization, problem-solving, and applications in the classrooms; a number of new features in the text work specifically to strengthen the emphasis on these three crucial concepts. Forlag: Scientific American Books Udgivelsesår: 1999 Sider: 922 Sprog: Engelsk kemi
A visually stunning exploration of the mysteries of evolution focuses on the inherent winter survival tactics of animals, including flying squirrels, grizzly bears, torpid turtles, and even insects, revealing how these animals alter and adapt to a vast array of extraordinary conditions. Reader's Guide available. From flying squirrels to grizzly bears, and from torpid turtles to insects with antifreeze, the animal kingdom relies on some staggering evolutionary innovations to survive winter. Unlike their human counterparts, who must alter the environment to accommodate physical limitations, animals are adaptable to an amazing range of conditions. Examining everything from food sources in the extremely barren winter land-scape to the chemical composition that allows certain creatures to survive, Heinrich's Winter World awakens the largely undiscovered mysteries by which nature sustains hers
