Soft power : the means to success in world politics

Review: "Joseph Nye coined the term "soft power" in the late 1980s. It is now used frequently - and often incorrectly - by political leaders, editorial writers, and academics around the world. So what is soft power? Soft power lies in the ability to attract and persuade. Whereas hard power - the ability to coerce - grows out of a country's military or economic might, soft power arises from the attractiveness of a country's culture, political ideals, and policies." Titel: Soft power : the means to success in world politics Udgave: Paperback edition Genre: historie_samfund Sammendrag: Joseph S. Nye Jr. analyserer i denne bog, hvordan “soft power” – et lands evne til at tiltrække og overbevise gennem kultur, værdier og politik – er afgørende for succes i international politik. Han skelner mellem hård magt baseret på militær og økonomi og blød magt baseret på attraktivitet og legitimitet. Me