Developing product families based on architecture

Most companies know that long-term success does not hinge on any single product but on a continuous stream of value-rich products that target growth markets. Yet many firms inexplicably develop one product at a time, and by doing so fail to embrace commonality, compatibility, standardization, or modularization among different products and product lines. At last, in this timely book, Marc H. Meyer and Alvin P. Lehnerd provide a formula for turning products into profits, enabling companies to design technologically superior products more easily. Their solution is, in two words, PRODUCT PLATFORMS. They argue that firms must focus their energies on developing families of products simultaneously which share common components and technology. The authors describe how the champions of product development separate themselves from less sophisticated companies by building entire families of strong

proces og strategi Forfatter: Jens Frøslev Christensen Forlag: Handelshøjskolens Forlag Udgivelsesår: 1995 Sider: 236 Sprog: Dansk

Design success

Veje til fornyelse af Herluf Trolle

Fagbogen giver en samlet introduktion til product management i virksomheder med fokus på strategi, planlægning, marketing, organisering og eksekvering. Den beskriver, hvordan produktchefer og produktspecialister kan prioritere deres arbejde, håndtere driftsopgaver uden at miste fokus på udvikling, samarbejde effektivt med interne og eksterne interessenter og gennemføre product lifecycle management i praksis. Bogen rummer værktøjer, metoder og eksempler fra større og mellemstore danske og skandinaviske virksomheder og kan bruges både som introduktion til faget og som praktisk håndbog i det daglige arbejde med produktporteføljer, lanceringer og løbende optimering af produkter og marketingindsatser. Type: Hardcover Dansksproget fagbog om product management skrevet af Jørgen Holm og Carsten Olesen og udgivet af brandculture. Bogen fungerer som en praktisk værktøjskasse til produktchefer, pro

Design for manufacture DMF

How to Survive and Thrive in the Age of Digital Disruption with the Flow Framework In the Age of Software, will your business dominate and maintain relevance--or will it become a digital relic?As tech giants and startups disrupt every market, those who master large-scale software delivery will define the economic landscape of the 21st century, just as the masters of mass production defined the landscape in the 20th. Unfortunately, business and technology leaders are woefully ill-equipped to solve the problems posed by digital transformation. At the current rate of disruption, half of S&P 500 companies will be replaced in the next ten years. A new approach is needed. In Project to Product, Value Stream Network pioneer and technology business leader Dr. Mik Kersten introduces the Flow Framework--a new way of seeing, measuring, and managing software delivery. The Flow Framework will enable

This edition offers: 1. Five new chapter opening cases: Blue-Ray vs. HD-DVD: a standards battle in high definition video; From PDA's to smartphones: the evolution of an industry; Bug Labs and the Long Tail; Organizing for innovation at Google; and Skull Candy: developing extreme headphones. 2. More balance between industrial products versus consumer products. More industrial product examples (such as electronic components, medical components, aerospace, and business software) and service examples (such as search and advertising services, news services, hotels, outsourced industrial design) have been included throughout the book. 3. More extensive coverage of collaborative networks in Chapters 2 and 8, including graphs of the global technology collaboration network; richer explanations and examples for the network externality graphs in Chapter 4; and more in-depth coverage of modularity i