Summary: Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world. Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook Titel: Digital marketing Forfattere: Dave Chaffey,Fiona Ellis-Chadwick Udgave: 6th edition Genre: Faglitteratur Sammendrag: Now in its sixth edition, Digita
Strategy, Implementation and Practice ""Internet Marketing"" is a comprehensive guide to how organisations can use the Internet to support their marketing activities, and covers all aspects of the subject, from environmental analysis to strategy development and implementation. Now in its third edition, ""Internet Marketing"" is an invaluable resource for all students studying e-marketing, e-commerce or Internet marketing at second, third or postgraduate level, as well as specialist courses involving Internet marketing. It should also prove particularly useful for practitioners wishing to update their e-marketing skills. Forlag: Financial Times Prentice Hall Udgivelsesår: 2009 Sider: 742 Sprog: Engelsk
2019 Edition (V5) of PR Smith's popular SOSTAC (r) planning system shows how to write the perfect plan and can be learned in 3 minutes. The SOSTAC Guide to your Perfect Digital Marketing Plan, can be skimmed in 30 minutes and digested in detail in 3 hours. The new edition integrates digital developments such as AI, Big Data, IoT, Marketing Automation with brief mentions of VR and AR. So it's bang up to date. The SOSTAC(r) planning system was voted in the Top 3 Marketing Models worldwide by voters in the Chartered Institute Of Marketing's Centenary Poll. SOSTAC(r) has since been adopted by Linkedin, KPMG, Greenpeace and many more bluechips and start-ups. The entire book is written in easily digestible chunks so readers can dip in and out. Who can use this book? The book is aimed at anyone involved in digital marketing, or marketing, or just interested in digital marketing. Readers can see
For graduate and undergraduate marketing management courses. Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects. Titel: A framework for marketing management Forlag: Pearson Education Udgivelsesår: 2009 Sider: 384 Sprog: Engelsk
An Hour a Day Put Your Website in the Spotlight A Step-by-Step Guide Back and bracing as ever, "Search Engine Optimization: An Hour a Day, Second Edition" offers brisk advice, bite-sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their bestselling how-to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do-it-yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses, as well as for bloggers and web designers. Cut through the trendy jargon to find the "Eternal Truths" of SEO Discover the right keywords using the latest research tools and your own gut check Get to know your stats and the free stat-collector, Google Analytics Optimize your site for search engines and your site visitors so you can be found, then make the sale Use t
Help Marketing Bogen er din grundbog i digital markedsføring. Den samler alle discipliner: content marketing, SEO, sociale medier, PR, e-mail-markedsføring, annoncering, konvertering, salg og digital strategi. Bogen henvender sig både til nybegyndere og erfarne, der ønsker at opgradere deres kompetencer. Den er forfattet af Eric Ziengs og Anita Lykke Klausen, som har dykket ned i alle discipliner med hjælp fra eksperter. Type: Paperback
Teoretisk og praktisk orienteret indblik i, hvilke overvejelser og værktøjer virksomheder skal tage i betragtning i den digitale markedskommunikation. Med cases Forfatter: Ezio Pillon Forlag: Hans Reitzel Udgivelsesår: 2013 Sider: 160 Sprog: Dansk
Extensively revised, this second edition of Advertising Management continues to offer an approach to the management of advertising that is sophisticated, analytical, and state of the art, while still being practical and relevant. D. A. Aaker and J. G. Myers focus on decision making involved with setting advertising objectives, creating advertising campaigns, developing media strategies, and measuring advertising results. Substantial new material includes a totally revised image chapter with a practical approach to developing image objectives, an actual media plan, and cost and exposure data by segment for 40 magazines, and an expanded treatment of reach and frequency. New copy creation model and discussion of copy testing services. The personal influence audit. A new framework for structuring advertising management. The addition of 5 new cases, practical examples, and a test bank. Type:
