Digital marketing : strategy, implementation and practice af Dave Chaffey (1963-) (Bog)

Forfatter: Dave Chaffey (1963-)
Sprog: Engelsk
Antal sider: 560
Forlag: Pearson
Udgivelsesår: 2022
Provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Links marketing theory with practical business experience through case studies from cutting edge companies such as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world
Titel: Digital marketing : strategy, implementation and practice
Forfattere: Dave Chaffey,Fiona Ellis-Chadwick
Udgave: 7. udgave

Type: Hardcover