Exploring corporate strategy (Bog)

This major textbook has been fully updated to reflect changing views, attitudes and approaches to the teaching of Corporate Strategy at both undergraduate and postgraduate level.

Part I

INTRODUCTION TO CORPORATE STRATEGY

Part II

STRATEGIC ANALYSIS

Part III STRATEGIC CHOICE

Part IV STRATEGY IMPLEMENTATION

Gerry Johnson, BA, PhD, is Professor of Strategic Management, Cranfield School of Management.

Kevan Scholes, MA, PhD, DMS, MBIM, is Director of the Sheffield Business School.

Reviews of the 1st edition:

It is a book to be recommended to a wide variety of students, and one which should be found on the bookshelves of most business teachers

QUARTERLY REVIEW OF MARKETING

Undoubtedly this is an important book... doubly welcome as a British book from an international publisher...an excellent book and teaching text

NORTH WEST NEWS

The book is recommendable as a helpful text for undergraduate and DMS levels of study. Lecturers will find it to be extremely useful too, in structuring their own approach to teaching this fascinating subject

JOURNAL OF GENERAL MANAGEMENT