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Guerrilla advertising : unconventional brand communication (Bog)
54,00 kr.
Unconventional Brand Communication
"Guerrilla Advertising shows the best international examples of the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. 68 international campaigns are featured, grouped according to their approach: Street Propaganda, Site-Specific Media, Sneaky Manoeuvres, Stunts and Multi-Fronted Attack."--BOOK JACKET.
Forlag: Laurence King
Udgivelsesår: 2006
Sider: 187
Sprog: Engelsk
"Guerrilla Advertising shows the best international examples of the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. 68 international campaigns are featured, grouped according to their approach: Street Propaganda, Site-Specific Media, Sneaky Manoeuvres, Stunts and Multi-Fronted Attack."--BOOK JACKET.
Forlag: Laurence King
Udgivelsesår: 2006
Sider: 187
Sprog: Engelsk
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