How to Suceed in the Relationship Economy af Matt Lindsay, Xavier Van Leeuwe, Matthijs Van De Peppel (Bog)

Make Data Work for You, Empathise with Customers, Grow Valuable Relationships

In our changing consumer landscape, it’s not enough to produce an outstanding product or service. To grow valuable relationships with customers, organisations must successfully bridge the gap between data and customer experience. This book contains practical examples and takes a look at how small and large businesses can harness the power of data and gain deep insights into customer needs by making a real connection, even at the kitchen table. The tools included are the key to change your organisation’s culture to focus on both human relationships and analytics and grow a healthier financial bottom line.Learn how to: find customers willing to build a long-term relationship; invest in loyal customers without going bankrupt; understand the impact of pricing; explore the power of big data with common sense; discover deeper customer needs.

Titel: How to Suceed in the Relationship Economy

Forfatter: Matt Lindsay, Xavier Van Leeuwe, Matthijs Van De Peppel

Udgivelsesår: 2017

Sider: 208

Sprog: Engelsk