Making Sense of the Economy af Roger Martin-Fagg (Bog)

In order for their businesses to succeed managers need a good understanding of the economic environment in which they operate. By ignoring the wider implications of economic policy and of their business decisions, many managers are risking failure, but a good grounding in the central economic issues can ensure managing for future success. This book provides, in straightforward, jargon- and algebra-free prose, a clear introduction to macro economics, explaining the forces that are at work in a market economy and the terms used to describe them. This volume will be a vital guide for managers wishing to gain a better understanding of the world they live in, and improve their assessment of business risk. -- Back cover.

Denne bog er designet til at hjælpe ledere med at forstå den økonomiske verden omkring dem samt forbedre deres vurdering af forretningsrisici. Bogen dækker emner som bruttonationalprodukt, økonomisk politik, pengemængde, renter, forretningscyklens nøglestadier og gør-det-selv økonomisk prognose.