Managerial economics in a global economy af Dominick Salvatore (Bog)

Forfatter: Dominick Salvatore
Sprog: Engelsk
Antal sider: 684
Forlag: Oxford University Press
Udgivelsesår: 2007
This is the international edition of anagerial Economics in a Global Economy. This text uses the theory of the firm as the unifying theme to examine how a firm can make optimal managerial decisions in the face of the constraints. The text introduces a global view and many new exciting topics into managerial economics (such as firm architecture, the evolution of the creative firm, Porter's strategic framework, business ethics, electronic cmmerce, and risk management) and shows how managerial decisions are actually made with more than 140 real-world cases.
Titel: Managerial economics in a global economy
Udgave: 6. udgave

Sammendrag: Managerial Economics in a Global Economy, Sixth Edition, synthesizes economic theory, decision science, and various aspects of business administration studies, examining how they interact as a firm attempts to reach optimal profitability and efficiency in the face of constraints. It features 129 real-world case studies and six longer, detailed studies—more than any other text on the market.
Type: Hardcover