Marketing Management: Analysis, Planning and Control (Prentice Hall International Series in Marketing) af Philip Kotler (Bog)

These are unabridged paperback reprints of established titles widely used by universities throughout the world. Prentice-Hall International publishes these lower-priced editions for the benefit of students. Type: Paperback

This classic text, a worldwide bestseller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market-focused, and customer-driven action. A special focus on the 21st Century acknowledges the accelerating pace of change in the marketplace, and illustrates what leading companies are doing to meet the challenges of the new environment and the new millennium. For undergraduate/graduate courses in Marketing Management. *A millennium theme throughout shows how the World Wide Web and e-commerce are dramatically altering the marketing landscape: 21st Century sections in key chapters, along with 'Marketing for the Millennium' boxes, exercises, and margi

For graduate and undergraduate marketing management courses. Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects. Titel: A framework for marketing management Forlag: Pearson Education Udgivelsesår: 2009 Sider: 384 Sprog: Engelsk

Kotler om marketing er en guide i markedsføring. Her føres kvalifikationer og kundskaber ajour med henblik på aktuelle udfordringer og markedsføring over internettet. Hertil kommer en mængde avancerede strategier og taktikker, som umiddelbart kan bruges på det 21. århundredes store udfordringer. Titel: Kotler om marketing : hvordan man opbygger markeder, får succes og bliver førende Forfatter: Philip Kotler Forlag: Børsen Udgivelsesår: 1999 Sider: 274 Sprog: Dansk

The European edition of Strategic Market Management has been prepared with the objective of taking David Aaker’s outstanding and well–established textbook and presenting it to a European audience. It retains the culture of the original text, to maintain its accessibility and continue its emphasis on practical action. It has also kept the compactness, which has made it so popular with graduate and executive students and managers, while keeping a comprehensive coverage of major and emerging themes in strategy. The core value of the original text, that the development, evaluation and implementation of business strategies are essential to successful management, is also retained in the European edition. The book is essential reading for any management or business school course that focuses on the management of strategies. It is especially appropriate for marketing strategy, strategic manageme

A Strategic Decision-Making Approach INTERNATIONAL EDITION, Same content as US edition, soft cover, cover has some wear, but otherwise good condition. Forlag: McGraw Hill Higher Education Udgivelsesår: 2012 Sider: 547 Sprog: Engelsk

Marketing Management

Marketing Strategy International,Orville C Walker. Forlag: McGraw-Hill Higher Education