McQuail's mass communication theory af Denis McQuail (Bog)

Forfatter: Denis McQuail
Sprog: Engelsk
Antal sider: 628
Forlag: Sage Publications
Udgivelsesår: 2005
The Fifth Edition of this bestselling textbook provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication. Fully revised, and with new student-friendly features, McQuail's Mass Communication Theory offers an integrated treatment of the major components of mass communication - the sender, the message, and the audience; considers all the diverse forms of mass communication in contemporary societies - television, radio, newspapers, film, music, the Internet and other forms of new media; and demonstrates how theories of mass communication relate to the broader understanding of society and culture.
Titel: McQuail's mass communication theory
Udgave: 5. udgave

Sammendrag: Now fully revised, McQuail's Mass Communication Theory, fifth edition offers an integrated treatment of the major components of mass communication; encompasses the diverse forms of mass communication in contemporary societies, including new media; and demonstrates how theories of mass communication relate to the broader understanding of society and culture.
Type: Paperback