McQuail's mass communication theory af Denis McQuail (Bog)

The Fifth Edition of this bestselling textbook provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication. Fully revised, and with new student-friendly features, McQuail's Mass Communication Theory offers an integrated treatment of the major components of mass communication - the sender, the message, and the audience; considers all the diverse forms of mass communication in contemporary societies - television, radio, newspapers, film, music, the Internet and other forms of new media; and demonstrates how theories of mass communication relate to the broader understanding of society and culture.

Now fully revised, McQuail's Mass Communication Theory, fifth edition offers an integrated treatment of the major components of mass communication; encompasses the diverse forms of mass communication in contemporary societies, including new media; and demonstrates how theories of mass communication relate to the broader understanding of society and culture.