Net ready : strategies for success in the E-conomy (Bog)

This Book is the Manifesto for a new generation of competitors who want to reap the elusive rewards of the on-line economy. Like no book, Net Gain identifies where the real value lies on the Internet and on other networks. It is the first to give you the strategic tools for determining how much your company will need to invest - and how much and where it stands to gain - by building a successful virtual community Net Gain" identifies where the next level of value lies on the Internet and lays out the first economic model to quantify the revenue potential and the investment required to build a successful virtual community. From the offerings of commercial online services, such as the Motley Fool Investment group to Internet communities of book lovers, "Net Gain" offers a multitude of real-world scenarios and lessons for building value and creating competitive edge. The authors clearly sho

Om nye danske virksomheder på det digitale landkort og om disse internetbaserede virksomheders værdier, holdninger, mål og drømme Titel: Den digitale frontløber Forfattere: Jesper Bove-Nielsen,Mikael R. Lindholm Genre: Faglitteratur Sammendrag: Danmark har ikke som andre lande formået at skabe betydelige og markante digitale virksomheder. Bogen 'Den digitale frontløber' skaber debat i både internetbranchen og det etablerede erhvervsliv. Den fortæller om danske pionerer i internetverdenen og giver indsigt i deres tanker, visioner og strategier, samt styrker og svagheder. Type: Hardcover

People and organizations at every stage of Internet sophistication face the same burning question: How should they change in order to succeed in a digital world? Renowned thinker and business trailblazer Rosabeth Moss Kanter says answers will be found not in cyberspace but on the ground, where real people connect, collaborate, and form thriving human communities. In this eye-opening book, Kanter explores what she calls "e-culture"-a new way of living and working that will transform every aspect of today's organizations. Kanter argues that networks of relationships, not just new technologies, permit speed and seamlessness, encourage creativity and collaboration, and release energy and brainpower-the "soul" of e-business. And every organization-from dotcoms to dotcom-enablers (technology and service providers) to wannadots (traditional companies struggling to embrace the Web)- must learn t

: Hardcover

Om hvordan virksomheder rent praktisk kan arbejde strategisk, med de muligheder nettet tilbyder. Præsenterer værktøjer, letforståelige modeller og relevante cases Titel: Digital strategi Forfatter: Anders Baron Forlag: Libris Business Udgivelsesår: 2011 Sider: 207 Sprog: Dansk

Cluetrain manifestet afslører, hvordan Internettet har vendt op og ned på hele forretningsverdenen og har gjort medarbejderen på gulvet lige så magtfuld som marketingdirektøren. Gennem Internettet har kunder opdaget nye måder at få viden på, og de taler med hinanden på en åben og uformel måde. Sandheden om både virksomheder og deres produkter udveksles hurtigt på Internettet, og det gør kunderne klogere og smartere end de fleste virksomheder. Forfatterne har lavet 95 teser, der skarpt og præcist fortæller, hvordan du vinder kundernes tillid tilbage. Få din virksomhed helt op på kogepunkteti Jem alt om den forn fur marioeds-fering og reklame som du kender i dag. Cluetrain manifestet er en nekrolog over den vanestyrede forretning. Bogen vil give dig et helt nyt syn på tingene Du vil opdage at vejen til succes ligger i, at du nærmer dig kunderne ved at være et ærligt menneske Ved hjælp af f

Summary: Synthesizes a body of research and theories relating to the way firms can undergo transformation in order to remain competitive in a changing business environment. This book includes the coordination and alignment of a firm's business strategy Most managers realize that information is among their company's most important assets. However, many don't know how to leverage their investments in information technology. Often, says Jerry N. Luftman, companies rush to acquire state-of-the-art systems without considering their long-term impact. For example, in the 1980s, retail banks invested heavily in ATMs--until ATMs ceased to be a competitive advantage and became merely another (and increasingly expensive) cost of doing business. Stemming from IBM's highly regarded Consulting Group, combining the expertise of consultants and leading academics, Competing in the Information Age shows m

Strategy, Implementation and Practice ""Internet Marketing"" is a comprehensive guide to how organisations can use the Internet to support their marketing activities, and covers all aspects of the subject, from environmental analysis to strategy development and implementation. Now in its third edition, ""Internet Marketing"" is an invaluable resource for all students studying e-marketing, e-commerce or Internet marketing at second, third or postgraduate level, as well as specialist courses involving Internet marketing. It should also prove particularly useful for practitioners wishing to update their e-marketing skills. Forlag: Financial Times Prentice Hall Udgivelsesår: 2009 Sider: 742 Sprog: Engelsk