Pitching Ideas af Jeroen van Geel (Bog)

We are good at designing beautiful products and we offer good services. We always know exactly what the user wants and we know dozens of methodologies. However, if we have to convince our customers and colleagues, we find it rather difficult.

For one reason or another, pitching ideas is one of the most undervalued practices in the creative field. From convincing a colleague to opt for a certain methodology to persuading a customer to go for a certain concept, you can have the best ideas in the world, but if you are not able to bring them across, they will never become reality.

In this book the author will take you inside the heads of the people you have to convince. Pitching Ideas will help you to find the essence of the idea you want to get across and will explain how you can really convince the right people in the end.
Titel: Pitching Ideas
Forfatter: Jeroen van Geel

Forlag: BIS Publishers
Sammendrag: Bogen viser, hvordan man definerer sit mål, indkredser kernen i sin idé, identificerer de rette beslutningstagere, forbereder en overbevisende pitch og leverer den effektivt. Den henvender sig til alle, der ønsker at styrke deres evne til at skabe opbakning omkring nye idéer – både professionelt og privat.
Type: Paperback
En praktisk håndbog om at pitche idéer og skabe opbakning i organisationer. Bogen gennemgår, hvordan man overbeviser kolleger, ledere og kunder om nye koncepter og initiativer gennem en struktureret og målrettet pitchproces.