Research for Marketing Decisions af Paul E. Green; Donald S. Tull (Bog)

En omfattende bog om markedsanalysemetoder på europæisk grund. Behandler emner som databehandling og analysemetoder. Type: Paperback Bogen giver en omfattende og up-to-date introduktion til markedsanalyse på europæisk grund. Den fokuserer på anvendelse af videnskabelige metoder i analyseprocessen og inkluderer emner som stikprøvefortolkning og kausalanalysdesign.

Hvordan kan markedsanalyse benyttes til at planlægge og styre marketingprocessen? Bogen sætter beslutningstagere i stand til bedre at vurdere, hvilke undersøgelser der er relevante og beskriver en række metoder og anvendelser som annoncetest og kundetilfredshedsundersøgelser. Type: Hardcover

Bogen omfatter både aktuelle tal og cases og giver eksempler fra dansk erhvervsliv og internationale virksomheder. Den dækker et bredt spektrum af marketingemner, herunder segmentering, omnichannel marketing og forbrugerteori. Type: Hardcover En undervisningsbog, som fokuserer på markedsføring og omfatter et bredt spektrum af emner inden for marketingdisciplinen.

Extensively revised, this second edition of Advertising Management continues to offer an approach to the management of advertising that is sophisticated, analytical, and state of the art, while still being practical and relevant. D. A. Aaker and J. G. Myers focus on decision making involved with setting advertising objectives, creating advertising campaigns, developing media strategies, and measuring advertising results. Substantial new material includes a totally revised image chapter with a practical approach to developing image objectives, an actual media plan, and cost and exposure data by segment for 40 magazines, and an expanded treatment of reach and frequency. New copy creation model and discussion of copy testing services. The personal influence audit. A new framework for structuring advertising management. The addition of 5 new cases, practical examples, and a test bank. Type:

Provides a step-by-step guide to each stage of the marketing plan and strategy development process. An invaluable resource for students & business practitioners charged with the responsibility of developing a strategic marketing plan. Titel: Strategic Marketing Planning Forfatter: Peter W. Reed Forlag: Nelson Australia Udgivelsesår: 2006 Sider: 316 Sprog: Engelsk

For graduate and undergraduate marketing management courses. Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects. Titel: A framework for marketing management Forlag: Pearson Education Udgivelsesår: 2009 Sider: 384 Sprog: Engelsk

This classic text, a worldwide bestseller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market-focused, and customer-driven action. A special focus on the 21st Century acknowledges the accelerating pace of change in the marketplace, and illustrates what leading companies are doing to meet the challenges of the new environment and the new millennium. For undergraduate/graduate courses in Marketing Management. *A millennium theme throughout shows how the World Wide Web and e-commerce are dramatically altering the marketing landscape: 21st Century sections in key chapters, along with 'Marketing for the Millennium' boxes, exercises, and margi

A Strategic Decision-Making Approach INTERNATIONAL EDITION, Same content as US edition, soft cover, cover has some wear, but otherwise good condition. Forlag: McGraw Hill Higher Education Udgivelsesår: 2012 Sider: 547 Sprog: Engelsk