The Business Plan Workbook (Bog)

Without a business plan, no bank, venture capital house, or corporate parent will consider finance for a start up, expansion or venture funding. Written for entrepreneurs, executives, and students, The Business Plan Workbook is a guide to all aspects of business planning. Based on methodology developed at the Cranfield School of Management and using successful real-life business plans, The Business Plan Workbook brings together the process and procedures required to produce that persuasive plan. The case examples in this edition have been updated and include a cross-section of businesses at various stages in their development.

If you are setting up in business and want to approach a bank or venture capital firm for finance, you will have to provide a business plan. Based on the Enterprise Programme at the Cranfield School of Management, this book describes in detail how to find and prepare the material you need to write a business plan from scratch. This workbook is based on a business course and is class-tested, making it particularly valuable for students of business and management as well as for practising businessmen and women. The book takes different business subjects – such as marketing, finance and the law – and shows how they relate to your business plan. The Business Plan Workbook will help you to formulate a successful business plan and achieve your aims whether you need to establish the viability of an enterprise or raise capital.