The green to gold business playbook : How to implement sustainability practices for bottom-line results in every business function (Bog)

Sprog: Engelsk
Antal sider: 440
Forlag: Wiley
Udgivelsesår: 2011
"Implement the green strategies outlined in the bestselling book Green to Gold While the logic of "going green" is now widely accepted across the business world, many executives want trusted, experience-based advice on how to bring a sustainability lens to day-to-day operations. The Green-to-Gold Business Playbook offers step-by-step guidance on integrating environmental sustainability considerations into business plans and practices. Unlike many green business books, the Playbook deals exclusively with tools and strategies that have been proven to work in real-world businesses. Free of environmental ideology or broad theory, this guide offers 100% practical know-how that you can use in your business today. Shows businesses how to achieve an eco-advantage in the marketplace-by focusing on sustainability as a tool for reducing risks, cutting costs, driving revenues, and building brand identify Provides job-specific advice aimed at executives responsible for supply chain and logistics, product design, manufacturing, marketing, information technology, buildings and real estate, accounting, and other key functions Offers frameworks, checklists, and action plans applicable to any business-big or small, in manufacturing or services, in the old economy or new industries The Playbook builds on Dan Esty and Andrew Winston's prizewinning Green to Gold, which has become a business classic and a staple of management training across the world. Not another book aimed only at environmental true believers, The Green to Gold Business Playbook gives you the tools to make green work-and work profitably-for your business."--Provided by publisher
Titel: The green to gold business playbook : How to implement sustainability practices for bottom-line results in every business function
Forfattere: Daniel C. Esty,P. J. Simmons

Sammendrag: Bogen er en praktisk håndbog til virksomheder, der vil bruge bæredygtighed som konkurrencefordel. Med udgangspunkt i bestselleren "Green to Gold" viser forfatterne Daniel C. Esty og P. J. Simmons, hvordan man udvikler en eco‑advantage‑strategi og omsætter den til konkrete tiltag i hele værdikæden. Der gives værktøjer til at identificere miljø- og klimarisici, arbejde med energieffektivitet, ressourceforbrug og affald, udvikle grønnere produkter og tjenester, samt styrke brand og relationen til kunder, investorer og andre interessenter. Playbook‑formatet betyder, at hvert kapitel rummer tjeklister, eksempler fra virksomheder og job‑specifikke råd til fx topledelse, mellemledere, produktudvikling, supply chain og marketing. Målet er at hjælpe organisationer med systematisk at integrere sustainability i forretningsplaner, processer og beslutninger og samtidig skabe bedre bundlinje og langsigtet værdi.
Type: Hardcover