The shift : The transformation of today's marketers into tomorrow's growth leaders af Scott M. Davis (Bog)

Powerful Stories of Organizational Transformation Transformational work is not easy. In fact, approximately 70 percent of change efforts fail because people have not been engaged in the process. In Shift! Powerful Stories of Organizational Transformation, TMI consultants from around the world share their experience with over thirty clients, helping both exuberant and sometimes resistant leaders through the process of cultural change by focusing on the human side of organizational transformation. In this very personal book, they also share the most important lessons they have learned. To be successful, a transformation process must consider the existing organizational culture. By helping people understand why the transformation is needed, how it bumps up against cultural norms that must change, the importance of everyone's role, and the fact that change is both possible and real, you can

: Paperback In times of exponential and disruptive change, staying as you are is not an option. It's time to SHIFT IT! SHIFT your team out of business as usual and complacency into a culture of: TRANSPARENCY OWNERSHIP CLARITY SPEED COOPERATION AND THE PASSION TO ACHIEVE BIG This book will be your hands-on guide, taking the guessing game out of the transformational journey, enabling you to take your team to the cutting edge of speed, delivery and growth. م"Roger Konopasek knows how to shift your mindset. He breaks down barriers, helps you refocus your priorities and lets you see the fantastic opportunities ahead of us. 'SHIFT IT!' is a must-read for all people who want to embrace change for the better." Peter Vogt Managing Director, Nestle (Malaysia) Berhad "Roger's book is refreshingly written, full of solid insights and hands-on advice. A practical guide for day-to-day organizational is

Secrets of America's Best Companies Hardcover book. 224 pages. Published by HarperCollins Publishers (1993). Forlag: Harpercollins Udgivelsesår: 1993 Sider: 264 Sprog: Engelsk

The challenges confronting sales executives have never been so varied and intense. Sales Growth: Insights from leading sales executives examines some of the most important issues affecting today’s sales leaders. Based on the experiences of more than 100 of the most successful sales executives from around the world, McKinsey & Company’s sales experts have created a clear and coherent blueprint for sales growth today. Using dozens of real-life examples, the authors illustrate how these sales executives met the challenges that large global companies encounter in their quest for growth. From generating new leads to selling the way customers want to developing sales talent and capabilities, this book provides ideas that all sales leaders can use. Type: Hardcover

om strategisk brug af sociale medier Om hvilke konsekvenser og indflydelse de sociale medier har og vil få for såvel virksomhedens kommunikation som organisations- og ledelsestænkning. Ledere skal ikke tænke i "kommunikation", men i "konversation". Det gælder i stigende grad om at bygge relationer til kunder og brugere. Med cases Forlag: Jurist- og Økonomforbundet Udgivelsesår: 2013 Sider: 168 Sprog: Dansk

Forlag: Børsen Type: Hardcover

Nigel Hollis draws on his experience at Millward Brown to present a simple formula for determining brand strength to illustrate the market value and performance of brands. Hollis emphasizes human nature as a set of constant core values that all brands should appeal to, and analyzes the future of brand-building as a profitable investment. "The Global Brand examines the challenges facing international brands and identifies the best practices that will help aspiring global brands become successful on the world stage." "Using research from the 2008 BrandZ Top 100 Most Valuable Brands ranking, case studies, and interviews with the architects of some of today's most successful global brands including Nestle, Jack Daniels, YouTube, HP, and more, Nigel Hollis, Chief Global Analyst at Millward Brown, paints a complete portrait of the international branding world. This book will provide marketers

Values, Uncertainty and the Psychology of Brand Resilience 1st Edition, by Nathalie Nahai, PRINT ISBN: 9781398602212 E-TEXT ISBN: 9781398602229. Udgivelsesår: 2021 Sider: 248 Sprog: Engelsk