A Handbook of qualitative methodologies for mass communication research (Bog)

Sprog: Engelsk
Antal sider: 272
Forlag: Routledge
Udgivelsesår: 1991
Summary: This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory
Titel: A Handbook of qualitative methodologies for mass communication research
Forfattere: Klaus Bruhn Jensen,Nicholas W. Jankowski

Sammendrag: Qualitative research, until recently a neglected area of study, has challenged the conventional, empirical methods prevalent in the social sciences and provided some of the most incisive analyses of social and cultural change. The Handbook represents the 'state of the art' of qualitative research in the mass media and includes contributions from those at the forefront of communication studies.
Type: Paperback