Contemporary Strategy Analysis af Robert M. Grant (Bog)

Titel: Contemporary Strategy Analysis af Robert M. Grant (Bog)
Forfatter: Robert M. Grant
Udgave: 7. udgave

Forlag: Wiley
Sammendrag: Promising new approaches to strategy analysis featured include the role of complementarity, the use of real options to analyze flexibility, the nature of complexity and the potential for self-organization, and the role of legitimacy and its relevance to corporate social responsibility.
Type: Paperback
In this most accessible strategy text, Robert M. Grant combines clarity of exposition with concentration on the fundamentals of value creation and an emphasis on practicality. The seventh edition, a greater focus on strategy implementation reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, globalization with local responsiveness, and innovation with cost efficiency.