Strategic management af Richard Lynch (Bog)

This text has a practical outlook on strategy and a plethora of short examples to illustrate this. It also features a twin perspective of strategy as it consistently compares and contrasts the rational, planned or prescriptive view with the emergent, creative and evolutionary approaches.

Strategic Management is a text in tune with what you as a student of strategy today really need It engages with the complexity of the subject, whilst providing the support to ensure that you team actively and effectively.

So, if you want to know how, when and why you might be making strategic decisions for tomorrow and beyond, or learn from the experiences of African telecommunications, Bou.com, Coca-Cola, Disney, EMI, Ford, Google, Hewlett-Packard, Indian motorcycles and many more, then open up and read on!

Use the Access Code inside The book to unlock valuable online earning sources at

www.pearsoned.co.uk/ lynch

Richard Lynch is Emeritis Professor of Strategic Managtitient at Middlesex University, London. he is an active aleancher, lecturer and consultant, particularly or the area of global strategy.

Titel: Strategic management
Forlag: Prentice Hall / Financial Times
Udgivelsesår: 2009
Sider: 826
Sprog: Engelsk