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Dragons at your door : how Chinese cost innovation is disrupting global competition (Bog)
34,20 kr.
How Chinese Cost Innovation is Disrupting Global Competition
Companies in Europe and Americas have not faced such a threat to their domestic markets since Japanese arrived with their cars and consumer electronics. Chinese multinationals are advancing into high-end products and industries and competing for high-value activities. This book analyses issues raised by emergence of these Chinese multinationals
Companies in Europe and Americas have not faced such a threat to their domestic markets since Japanese arrived with their cars and consumer electronics. Chinese multinationals are advancing into high-end products and industries and competing for high-value activities. This book analyses issues raised by emergence of these Chinese multinationals
Bogoplysninger
Genre:
Forlag:
Harvard Business School Press
Udgivelsesår:
2007
Sider:
264
Sprog:
Engelsk
Stand:
60%
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