Lessons in Radical Innovation (Bog)

Companies don't innovate - people do. The heart of radical innovation in business is the bold visionary individual. People who are passionately proud of what they do. They're business radicals - activists who rock the boat, ruffle feathers and make a difference. Here's how.

Lessons in Radical Innovation is about real people who took risks, who set themselves extraordinary goals against almost impossible odds. These are stories about out-of-the-box thinking; about passionate individuals and the different kinds of companies they created. This book provides a structured way to think about innovation and gives practical examples of how individuals are doing it. Share their ideas, attitudes and tools – real world examples of real people making a real difference – and build your own context for thriving as a business radical.