Exploring innovation af David Smith (f. 1948) (Bog)

Forfatter: David Smith (f. 1948)
Sprog: Engelsk
Antal sider: 315
Forlag: McGraw-Hill Education
Udgivelsesår: 2006
The author aims to define innovation, identify its main characteristics, and outline the processes that organizations go through to carry out innovation. This is a resource-based text that not only includes mini-cases but also a variety of questions and exercises, each chapter including learning objectives.
Titel: Exploring innovation

Sammendrag: Exploring Innovation is a lively and accessible text aimed primarily at undergraduates, but with scope for use on postgraduate courses. With a focus on student needs, the text covers the core aspects of innovation and provides the tools needed for analysis.
Type: Paperback