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Forfatter: Peter F. Drucker
Sprog: Engelsk
Antal sider: 306
Forlag: Pan Books
Udgivelsesår: 1986
Titel: Innovation and entrepreneurship : practice and principles
Genre: Faglitteratur
Sammendrag: Practice and Principles by Peter F. Drucker presents innovation and entrepreneurship as a systematic, disciplined field, not a magical gift. The book provides practical guidance for managers, public institutions, and new ventures on how to identify and capitalize on opportunities for innovation and success. Key themes include the practice of innovation, the practice of entrepreneurship within existing and new organizations, and the strategies for bringing an innovation to market.
Key takeaways
Systematic discipline: Drucker frames innovation and entrepreneurship as a purposeful and systematic discipline, explaining the "what, when, and why" of success.
"The entrepreneur is one who always searches for change, responds to it, and exploits it as an opportunity": This core Drucker concept highlights that innovation is the tool used to exploit change.
A practical guide: The book is designed to be practical, addressing the policies, decisions, risks, and structures necessary for success. It's not a "how-to" manual, but rather a guide to the principles behind entrepreneurial success.
Three main parts: The book is structured into three sections:
The Practice of Innovation: Where and how to find opportunities for innovation.
The Practice of Entrepreneurship: How to foster entrepreneurship in existing businesses, public service institutions, and new ventures.
Entrepreneurial Strategies: How to successfully bring an innovation to market.
Focus on the entrepreneurial society: Drucker argues that the principles of entrepreneurship are crucial for the entire economy and society, promoting an entrepreneurial society where individuals take responsibility for their own learning and careers.
Applies to all institutions: The book emphasizes that successful entrepreneurship is not limited to small startups, but can and should be practiced by established businesses and public-service institutions as well.
Innovation and Entrepreneurship is the latest book from the acknowledged master of management writers. It explains the essential practices and strategies for successful entrepreneurial management, using international case studies to illustrate key points. The message is that any manager can become innovative/entrepreneurial, whether working in the private or public sectors, in large or small organisations. Peter Drucker systematically examines the 'what, when and why' of his subject – policies and decisions; opportunities and risks; structures and tactics; remuneration and rewards.
Type: Paperback
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