Free : the future of a radical price af Chris Anderson (f. 1961) (Bog)

What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers?In t Titel: The longer long tail : how endless choice is creating unlimited demand Udgave: Updated and Expanded Edition Genre: Business Sammendrag: With his brilliant theory of the Long Tail – a powerful new economic force in a world where the internet allows access to almost unlimited choice – Chris Anderson identified an important truth about our economy and culture: that the future does not lie in hits – the high-volume end of a traditional demand curve – but in what used to be regarded as misses – the curve's endlessly long tail. In this updated edition, which includes a new chapter on the long tail of marketing, he examines how niche inte

Forfattere: Wolfgang Grulke, Gus Silber Sprog: Engelsk Antal sider: 344 Forlag: Pearson Education Udgivelsesår: 2002 Companies don't innovate - people do. The heart of radical innovation in business is the bold visionary individual. People who are passionately proud of what they do. They're business radicals - activists who rock the boat, ruffle feathers and make a difference. Here's how. Titel: Lessons in Radical Innovation Genre: Faglitteratur Sammendrag: Lessons in Radical Innovation is about real people who took risks, who set themselves extraordinary goals against almost impossible odds. These are stories about out-of-the-box thinking; about passionate individuals and the different kinds of companies they created. This book provides a structured way to think about innovation and gives practical examples of how individuals are doing it. Share their ideas, attitudes and tools – real w

How to Enjoy Capitalism Looks at the issues affecting business today, including capitalism, politics, technology, the environment, and talent. Forlag: Pearson Education India Sider: 260 Sprog: Engelsk

Summary: Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compaƯnies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chalƯlenge them?In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their s

Values, Uncertainty and the Psychology of Brand Resilience 1st Edition, by Nathalie Nahai, PRINT ISBN: 9781398602212 E-TEXT ISBN: 9781398602229. Udgivelsesår: 2021 Sider: 248 Sprog: Engelsk

Radical Ideas from the World's Smartest Minds In this remarkable book, David Rowan tells a story of transformation: how an organisation has found a new way of doing things through innovation driven by ruthless. Forlag: Bantam Press Udgivelsesår: 2019 Sider: 384 Sprog: Engelsk

Winners Take All shows the strategies and tactics the business and marketing rules that Google Apple Symantec Netflix Salesforce Craigslist LinkedIn Skype StarMine Clickability F5 IBM and others have used to build their products services and companies into winners and how they have achieved success in the high-speed high-greed hyper-competitive world that creates new industries transforms old ones and generates unimaginable new wealth in no time flat: Silicon Valley. Written by a successful Silicon Valley entrepreneur lecturer at Stanford University business architect mentor capitalist consultant and advisor and mentor to CEOs and entrepreneurs this book contains the strategies analytical templates step-by-step implementation frameworks and tools that these winners have successfully used to build their billion-dollar companies. The virtual Winners Take All portfolio (see http: //www.tony

With deep reporting and graceful storytelling, Sarah Kessler reveals the ground truth of a key part of the American workforce. Her analysis is both astute and nuanced, making GIGGED essential reading for anyone interested in the future of work." —Daniel H. Pink, author of WHEN and DRIVE The full-time job is disappearing—is landing the right gig the new American Dream? One in three American workers is now a freelancer. This “gig economy”—one that provides neither the guarantee of steady hours nor benefits—emerged out of the digital era and has revolutionized the way we do business. High-profile tech start-ups such as Uber and Airbnb are constantly making headlines for the disruption they cause to the industries they overturn. But what are the effects of this disruption, from Wall Street down to Main Street? What challenges do employees and job-seekers face at every level of professional e