Competing in the Global Marketplace Market-defining since it was first introduced, International Business 7e by Charles W. L. Hill, continues to set the standard for international business textbooks. In writing the book, Charles Hill draws on his experience in teaching, writing, and global consulting to create the most thorough, up-to-date, and thought-provoking text on the market. Because many issues in international business are complex, the text explores the pros and cons of economic theories, government policies, business strategies, organizational structures, etc. Hill’s: International Business is known for its strong emphasis on strategy, and for maintaining a tight integrated flow between chapters. Hill’s book is practical in nature, focusing on the managerial implications of each topic on the actual practice of international business. The author’s passion and enthusiasm for
Text, Cases and Readings in Cross-border Management Transnational Management focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework showing the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skillfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy. Titel: Transnational management : text, cases, and readings in cross-border management Forfatter: Christopher A. Bartlett (1943-) Forlag: McGraw-Hill Udgivelsesår: 2011 Sider: 762 Sprog: Engelsk
Bogen starter med et overblik over grundlæggende marketingkoncepter og deres anvendelighed internationalt, og dækker derefter hver marketingkomponent i forhold til multinationale markeder. Indarbejder moderne ændringer og inkludering af et ekstra kapitel om anvendelse af forretningsportefølje-konceptet til internationale marketingbeslutninger. Type: Paperback Denne reviderede udgave af 'International Marketing' er en strategisk tilgang til verdensmarkederne og tilbyder en ramme for effektiv international marketing. Bogen fokuserer på grundlæggende marketingkoncepter, anvendelse på et internationalt niveau, og hvordan marketingstrategier kan standardiseres internationalt.
Describes and explains the globalization of economic activity and examines some of its implications for countries and regions. Covers the period from 1960 to 1989. Titel: Global shift : the internationalization of economic activity Forfatter: Peter Dicken Udgave: Second Edition Genre: historie_samfund Sammendrag: Bogen forklarer og analyserer globalisering af økonomisk aktivitet med fokus på perioden 1960–1989. Peter Dicken præsenterer en samlet teoretisk ramme for at forstå, hvordan transnationale selskaber, teknologisk udvikling og ændret international arbejdsdeling driver globaliseringsprocesser. Der redegøres for, hvordan produktion, investeringer og handel organiseres på tværs af nationale grænser, og hvilke konsekvenser det har for forskellige lande og regioner i verdensøkonomien. Forfatteren gennemgår centrale begreber som global value chains, multinationale selskaber, geografisk
'Global Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most current knowledge and practical skills to help them make key management decisions in the dynamic and challenging global trade environment. Titel: Global Marketing Management af Kiefer Lee (Bog) Forfattere: Kiefer Lee,Steve Carter Udgave: 3. udgave Genre: Faglitteratur Sammendrag: Denne bog opdaterer læsere om nye udviklinger inden for det globale markedsføringsmiljø. Den giver en balance mellem teori og praktiske eksempler for at udstyre studerende med den viden, der er nødvendig for at træffe centrale beslutninger i et hurtigt voksende, globalt miljø. Denne udgave adresserer moderne emner som sociale netværk og emergente markeder, og den inkluderer flere praktiske cases og eksempler. Type: Paperback
Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 14th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools. Forlag: McGraw-Hill/Irwin Udgivelsesår: 2009 Sprog: Engelsk
Mapping the Changing Contours of the World Economy 'Global Shift just keeps on getting better. There is no other source that gives you the full story on globalization in such a fluent and authoritative way. Not just recommended but essential' - Nigel Thrift, Vice-Chancellor, The University of Warwick 'Impressive in the extent of empirical research, Global Shift successfully captures the historical continuities and basic changes marking the world economy. Peter Dicken's new edition is a vividly written guide to globalizing processes' - James H. Mittelman, Professor, School of International Service, American University, Washington, DC 'With this edition of Global Shift, Professor Dicken confirms his mastery as one of the preeminent authorities in the study of globalization. If you wish to explore beyond "flatland", I can't recommend a better source' - Professor William E. Halal, George Was
The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries around the world. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world. Forlag: Prentice Hall
