Global Marketing af Kate Gillespie, Jean-Pierre Jeannet, Hubert D. Hennessey (Bog)

The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries around the world. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world. Forlag: Prentice Hall

'Global Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most current knowledge and practical skills to help them make key management decisions in the dynamic and challenging global trade environment. Titel: Global Marketing Management af Kiefer Lee (Bog) Forfattere: Kiefer Lee,Steve Carter Udgave: 3. udgave Genre: Faglitteratur Sammendrag: Denne bog opdaterer læsere om nye udviklinger inden for det globale markedsføringsmiljø. Den giver en balance mellem teori og praktiske eksempler for at udstyre studerende med den viden, der er nødvendig for at træffe centrale beslutninger i et hurtigt voksende, globalt miljø. Denne udgave adresserer moderne emner som sociale netværk og emergente markeder, og den inkluderer flere praktiske cases og eksempler. Type: Paperback

Bogen starter med et overblik over grundlæggende marketingkoncepter og deres anvendelighed internationalt, og dækker derefter hver marketingkomponent i forhold til multinationale markeder. Indarbejder moderne ændringer og inkludering af et ekstra kapitel om anvendelse af forretningsportefølje-konceptet til internationale marketingbeslutninger. Type: Paperback Denne reviderede udgave af 'International Marketing' er en strategisk tilgang til verdensmarkederne og tilbyder en ramme for effektiv international marketing. Bogen fokuserer på grundlæggende marketingkoncepter, anvendelse på et internationalt niveau, og hvordan marketingstrategier kan standardiseres internationalt.

Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 14th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools. Forlag: McGraw-Hill/Irwin Udgivelsesår: 2009 Sprog: Engelsk

A Strategic Decision-Making Approach INTERNATIONAL EDITION, Same content as US edition, soft cover, cover has some wear, but otherwise good condition. Forlag: McGraw Hill Higher Education Udgivelsesår: 2012 Sider: 547 Sprog: Engelsk

Marketing Across Cultures offers a different approach to global marketing, based on the recognition of diversity in world markets and on local consumer knowledge and marketing practices. The text adopts a cultural approach to international marketing, which has two main dimensions: A * A cross-cultural approach compares national marketing systems and local commercial customs in various countries. A * An intercultural approach, which is centred on the study of interaction between business people from different cultures. The book is invaluable for senior undergraduate students who have studied a marketing management course and Postgraduate students (MBA in particular) for an international marketing course. For those who wish to improve their cultural awareness, this is essential reading. Titel: Marketing across cultures Forfatter: Jean-Claude Usunier Forlag: Financial Times Prentice Hall Ud

For graduate and undergraduate marketing management courses. Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects. Forlag: Pearson Education Udgivelsesår: 2009 Sider: 384 Sprog: Engelsk