International Marketing af L.S. Walsh, Anden Udgave (bog)

This HANDBOOK will be of particular use to students of marketing at universities, poly- technics and colleges of technology, those studying for the examinations of the Institute of Marketing, the Institute of Export and the CAM Foundation, as well as to marketing executives.

For this new edition the text has been revised and updated in the light of recent international events, and more examples have been included. International Marketing is now on the recom- mended reading lists for the Institute of Export and the CAM Foundation and for the Diploma examinations of the Institute of Marketing

Brugt bog med titlen 'International Marketing' af L.S. Walsh. Det er den anden udgave udgivet af M&E HANDBOOKS. Bogen er primært rettet mod studerende inden for markedsføring på universiteter og tekniske højskoler.