Marketing fashion : strategy, branding and promotion af Harriet Posner (Bog)

Forfatter: Harriet Posner
Sprog: Engelsk
Antal sider: 240
Forlag: Laurence King
Udgivelsesår: 2015
'Marketing Fashion' is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. It explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry
Titel: Marketing fashion : strategy, branding and promotion
Udgave: 2. udgave

Sammendrag: Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. If you are planning a career in fashion, it is essential to understand that marketing is a vital component of this global industry. 'Marketing Fashion' is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing brand identity, including key theoretical concepts illustrated with industry examples, a broad range of case studies drawn from fashion, textile and retail businesses, comprehensive coverage of digital marketing, and targeted to degree or foundation-level students as well as those contemplating a career in fashion.
Type: Paperback