Provides the kind of examples and information that lead to success in the fashion retail world, including the characteristics of great salespeople, using digital and social media, and adapting to change in the fashion marketplace. ISBN: 9781609019310 Proper selling is professional, ethical and plays a vital role in the success of any business. The Real World Guide to Fashion Selling and Management explores the proven real-world principles of personal selling, customer relationships and sales management. The second edition is updated to reflect the latest sales methods and addresses the digital world as it applies to the sales activity. The use of social media, content marketing and time management tools are key elements covered in this revised edition. Sherman and Perlman outline the essentials required for success in the industry: how salespeople define and locate their markets, the imp
Offers grounding in the principles of fashion design. This illustrated edition examines the varied career opportunities available and gives an inside view of the fashion business. Subjects include: how to interpret a project; building a collection; choosing fabric; fit, cutting and making techniques; portfolio presentation; and more. Forlag: Laurence King Publishing Udgivelsesår: 2005 Sider: 240 Sprog: Engelsk
'Marketing Fashion' is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. It explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry Titel: Marketing fashion : strategy, branding and promotion Udgave: 2. udgave Genre: Faglitteratur Sammendrag: Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. If you are planning a career in fashion, it is essential to understand that marketing is a vital component of this global industry. 'Marketing Fashion' is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing brand identity, including key theoretical concepts illustrated with indus
'The Fundamentals of Branding' gives readers a broad understanding of the key stages and methodologies adopted in the brand development process, illustrated by interviews with major industry professionals Titel: The Fundamentals of Branding af Melissa Davis (Bog) Forfatter: Melissa Davis Genre: Faglitteratur Sammendrag: The Fundamentals of Branding offers an overview for both students and industry practitioners. It provides a broad understanding of the stages and methodologies in brand development, including insights into audiences, brand trends, and branding techniques. The book also explores the relationship between branding and other disciplines, providing a comprehensive guide supported by examples of relevant brands. Type: Paperback
Bestsellerbogen Total Ret@il har modtaget 5 stjerner i Jyllandsposten og er kåret som en af de 10 bedste erhvervsbøger af JP! Detailhandelslandskabet har ændret sig betydeligt i løbet af de seneste 10 år. Den teknologiske udvikling har ført til signifikante ændringer i forbrugernes adfærd og den måde, hvorpå research og shopping finder sted har forandret sig for altid. Dette forandringstempo vil fortsætte og sandsynligvis accelerere i de kommende år når de store generationer af forbundne og digitalt indfødte bliver forbrugere. De interagerer, engagerer og handler anderledes end nogen anden generation før dem. Det er på tide at blive klædt på til fremtiden og forstå deres ønsker og behov samt hvilke konsekvenser dette har for forretningsmodel, salgskanaler og kommunikation. Forfatterne er Louise Byg Kongsholm, som er trendforsker og forbruger- og retailekspert, og Martin Michael Frederiks
Managing Design Strategy, Process and Implementation Brings together the study of two different disciplines: design and management. Promotes a clearer understanding of the relationship between the two and its importance within an organisation. Clear guide to managing the strategy, the process and the implementation of a project from conception to delivery. Forlag: AVA Academia Udgivelsesår: 2006 Sider: 215 Sprog: Engelsk
The market-leading textbook for principles of management courses reaches a new level with Richard L. Daft being joined by Martyn Kendrick and Natalia Vershinina (both Leicester Business School) to provide an unparalleled resource for students in Europe, the Middle East and Africa (EMEA). After listening to the requirements of lecturers, the authors have maintained the same comprehensive coverage and structure of the original work but carefully threaded in new EMEA and wider global examples and theory throughout. A new running case on IKEA allows students to track their understanding throughout the course, while a new text-opening case study on managing in times of turbulence ensures learning is mapped directly against modern business challenges. Titel: Management Forfattere: Richard L. Daft,Martyn Kendrick,Natalia Vershinina Genre: Faglitteratur Sammendrag: Management introducerer nye eu
Klædt på til skindet - Modens kultur og æstetik præsenterer en mangesidet indblik i modens verden og dens demokratiske udvikling fra elitetradition til masseindustri. Bogen henvender sig til alle med interesse for mode. Type: Paperback Bogen giver indblik i modens samfundsmæssige aspekter fra historisk til aktuel tid. Den behandler forskellige fænomener som mode-shows, livsstilsfællesskaber, og bæredygtighed.
