Mobile marketing : how mobile technology is revolutionizing marketing, communications and advertising af Daniel Rowles (Bog)

Summary: How to optimize a multi-screen generation of mobile technology; a structured, comprehensive guide to integrating the latest mobile technology developments into the heart of your digital marketing strategy

Mobile Marketing is a clear, practical guide to connecting with the mobile consumer and tackling the rising challenge of divided user attention across multiple screens at the same time. It demystifies the vast number of tools and techniques available, explaining how to optimize them into an effective mobile marketing strategy. Now that website search rankings punish lack of mobile optimization, no serious marketer can do without a thorough understanding of mobile. This fully revised second edition is expanded to include two brand-new chapters on mobile and e-mail and on location-based devices, with cutting-edge updates on advances in wearable technology, mobile payments, virtual and augmented reality, and strategies for the changing user journey.