No filter : how Instagram transformed business, celebrity and culture af Sarah Frier (Bog)

Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar industry that has fundamentally reshaped culture, the flow of information, and the way we relate to ourselves and each other. Drawing on dozens of in-depth interviews with leading social media influencers, brand executives, marketers, talent managers, trend forecasters, and others, Emily Hund shows how early industry participants focused on creating and monetizing digital personal brands as a means of exerting control over their professional destinies in a time of acute economic uncertainty. Over time, their activities coalesced into an industry whose impact has reached f

Bogen 'Socialnomics' af Erik Qualman er den anden udgave og handler om, hvordan sociale medier forandrer den måde, vi lever og driver forretning på. Bogen har en farverig forside og inkluderer anerkendelser og roser fra forskellige publikationer og eksperter på bagsiden.

Summary: Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compaƯnies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chalƯlenge them?In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their s

TIMES BEST CURRENT AFFAIRS BOOK OF THE YEAR The award-winning Financial Times columnist exposes the threat that Big Tech poses to our democracies, our economies and ourselves 'Powerful' Sunday Times Google and Facebook receive 90% of the world's news advertising spend. Amazon takes half of all e-commerce in the US. Google and Apple operating systems run on all but 1% of cell phones globally. And 80% of corporate wealth is now held by 10% of companies - the digital titans. How did these once-idealistic and innovative companies come to manipulate elections, violate our privacy and pose a threat to the fabric of our democracy? Through her skilled reporting and unparalleled access, Rana Foroohar reveals the true extent to which the 'FAANG's (Facebook, Apple, Amazon, Netflix and Google) crush or absorb competitors, hijack our personal data and mental space and offshore their exorbitant profit

Debatbog om de nye store digitale virksomheders dominans og monopol på verdensmarkederne Titel: Move fast and break things : sådan har Google, Facebook og Amazon sat vores kultur under pres og undermineret demokratiet Forfatter: Jonathan Taplin Forlag: Politiken Udgivelsesår: 2018 Sider: 254 Sprog: Dansk

Television Is the New Television: The Unexpected Triumph of Old Media in the Digital Age "The author of The Man Who Owns the News shares new insights into the ongoing war for media profits to argue that digital media is failing as a profit generator and that a new age of television will be pursued by major advertisers, "--Novelist. Titel: Television is the New Television Type: Hardcover

Written with full cooperation from top management, including cofounders Sergey Brin and Larry Page, this is the inside story behind Google, the most successful and most admired technology company of our time, told by one of our best technology writers. Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes readers inside Google headquarters—the Googleplex—to show how Google works. While they were still students at Stanford, Google cofounders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of Google’s earliest employees found a way to do what no one else

500 Social Media Marketing Tips is a guide to social media success for business, featuring hundreds of actionable strategies for Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, Snapchat, Vine, and more. Each tip will lead you to establishing a powerful presence on social media, attracting and engaging with loyal customers, and increasing web traffic and sales. Type: Paperback