Television is the New Television af Michael Wolff (Bog)

Interactive television af Jens Jensen og Cathy Toscan (bog) - engelsk

This unique textbook is a manageable introduction to all the theories and approaches that make up media studies, giving students an informed, balanced and global view of media today. Exploring the evolution of media internationally, this book offers theory and evidence in its discussion of past and present modes of media. Divided into four parts, readers are offered insight into critical theories and topics such as ‘Social and Global Change,’ ‘the Influence of Media,’ ‘Intercultural Communication’ and ‘News as a Form of Knowledge.’ Written by leading experts within media studies, Balnaves, Donald and Shoesmith lend their wealth of knowledge to the student reader through this text, guiding them through the progression of cultural and media studies. Genuinely global and cutting-edge, this leading textbook is the ideal learning resource for lecturers of media studies and undergraduate and p

Every so often an author explains our culture in such a new and original way that from that day on we see the world around us in a new light. From Understanding Media by Marshall McLuhan through Nicholas Negroponte's Being Digital. the books that have shown us the clearest vision of the future have been those that recognize the central role of mass media. In The Entertainment Economy, Michael J. Wolf, the industry's most in-demand strategist, demonstrates that media and entertainment have moved beyond culture to become the driving wheel of the global economy. From New York to New Delhi, from London to Lagos, from Singapore to Seattle, every business is locked in the same battle for consumer attention that movie producers and television programmers deal with on a daily basis. Consumer businesses just like entertainment businesses have to turn to content for the competitive edge. As advise

The fully updated fourth edition of this lively and accessible book argues for the central role of media in understanding and shaping globalization. By breaking down the economic, cultural, and political impact of media, and through a rich set of case studies, Jack Lule describes a divided global village, its destiny shaped by strife Titel: Globalization and media : Global village of Babel Udgave: 4th edition Genre: Faglitteratur Sammendrag: The fully updated fourth edition of this book argues for the central role of media in understanding and shaping globalization, offering an engaging narrative on the economic, cultural, and political impact of media. Type: Paperback

om strategisk brug af sociale medier Om hvilke konsekvenser og indflydelse de sociale medier har og vil få for såvel virksomhedens kommunikation som organisations- og ledelsestænkning. Ledere skal ikke tænke i "kommunikation", men i "konversation". Det gælder i stigende grad om at bygge relationer til kunder og brugere. Med cases Forlag: Jurist- og Økonomforbundet Udgivelsesår: 2013 Sider: 168 Sprog: Dansk

The Epic Scramble to Get Inside Our Heads From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. "Dazzling." —Financial Times Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new med

Klassisk og moderne medieteori er den første samlede danske fremstilling af medieteoriens centrale retninger, skoler og paradigmer. Bogen tilbyder en historisk oversigt over medieteoriens fremkomst og udvikling samt en gennemgang af efterkrigstidens systematiske udvikling af medieteorien. Bogen afsluttes med en række teorier og forståelsesrammer til de ændringer, som de sidste års medieteknologiske udvikling har medført. Type: Hardcover

The Cops, Crooks, Slingers, and Slayers Who Changed TV Drama Forever Focusing on twelve innovative television dramas that changed the medium and the culture at large, Sepinwall weaves incisive criticism with entertaining reporting about the real-life characters and conflicts behind the scenes Forfatter: Alan Sepinwall Forlag: Touchstone Udgivelsesår: 2015 Sider: 451 Sprog: Engelsk