Switch : how to change things when change is hard (Bog)

Sprog: Engelsk
Antal sider: 303
Forlag: Random House Business
Udgivelsesår: 2011
'A fantastic book.' WIRED 'Witty and instructive.' WALL STREET JOURNAL 'Invaluable for anyone wanting to make long-lasting change a reality.' BBC FOCUS 'A must-read.' FORBES ______________________________________________ We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book. They argue that we need to understand how our minds function in order to unlock shortcuts to switch up our behaviours. Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results. In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change.
Titel: Switch : how to change things when change is hard
Forfattere: Chip Heath,Dan Heath

Sammendrag: Bogen gennemgår, hvorfor forandring er vanskelig, selv når behovet er tydeligt, og præsenterer en praktisk metode til at skabe adfærdsændringer. Chip og Dan Heath kombinerer psykologi, organisationsudvikling og ledelse og viser, hvordan man kan motivere mennesker, fjerne barrierer og gøre den ønskede adfærd lettere. Med en række eksempler fra virksomheder, offentlige organisationer, parterapi og personlig udvikling viser de, hvordan enkle principper kan lede til markante og holdbare forbedringer, når man forstår både det rationelle og det følelsesstyrede i menneskets beslutninger.
Type: Paperback