Transnational management : text, cases, and readings in cross-border management af Christopher A. Bartlett (1943-) (Bog)

Forfatter: Christopher A. Bartlett (1943-)
Sprog: Engelsk
Antal sider: 762
Forlag: McGraw-Hill
Udgivelsesår: 2011
Transnational Management focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework showing the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skillfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy.
Titel: Transnational management : text, cases, and readings in cross-border management
Forfattere: Christopher A. Bartlett,Paul W. Beamish
Udgave: Sjette udgave

Sammendrag: The sixth edition of Transnational Management focuses on strategy development, organizational capabilities, and management challenges in the global economy. It includes updated case studies, comprehensive teaching notes, and selected readings reflecting current best practices in international management.
Type: Paperback