Strategic relationship marketing (Bog)

Bogen starter med et overblik over grundlæggende marketingkoncepter og deres anvendelighed internationalt, og dækker derefter hver marketingkomponent i forhold til multinationale markeder. Indarbejder moderne ændringer og inkludering af et ekstra kapitel om anvendelse af forretningsportefølje-konceptet til internationale marketingbeslutninger. Type: Paperback Denne reviderede udgave af 'International Marketing' er en strategisk tilgang til verdensmarkederne og tilbyder en ramme for effektiv international marketing. Bogen fokuserer på grundlæggende marketingkoncepter, anvendelse på et internationalt niveau, og hvordan marketingstrategier kan standardiseres internationalt.

The European edition of Strategic Market Management has been prepared with the objective of taking David Aaker’s outstanding and well–established textbook and presenting it to a European audience. It retains the culture of the original text, to maintain its accessibility and continue its emphasis on practical action. It has also kept the compactness, which has made it so popular with graduate and executive students and managers, while keeping a comprehensive coverage of major and emerging themes in strategy. The core value of the original text, that the development, evaluation and implementation of business strategies are essential to successful management, is also retained in the European edition. The book is essential reading for any management or business school course that focuses on the management of strategies. It is especially appropriate for marketing strategy, strategic manageme

Bogen omfatter både aktuelle tal og cases og giver eksempler fra dansk erhvervsliv og internationale virksomheder. Den dækker et bredt spektrum af marketingemner, herunder segmentering, omnichannel marketing og forbrugerteori. Type: Hardcover En undervisningsbog, som fokuserer på markedsføring og omfatter et bredt spektrum af emner inden for marketingdisciplinen.

CRM - Implementering af kundeorienteret ledelse giver på en overskuelig måde en beskrivelse af, hvad CRM er, og hvordan man kan bruge CRM til at opnå konkrete resultater. Bogen er bygget op med en række cases, der understøtter de teoretiske kapitler. Vi ser nærmere på, hvad der skal arbejdes med i en CRM-strategi. Der skal for eksempel udarbejdes en overordnet kundestrategi, og processer og teknologier skal bringes på et niveau, så de understøtter og styrker denne strategi. Samtidig skal virksomhedens kultur og ledelsesstil harmonere med den valgte strategi. Herved får virksomheden mulighed for at behandle hver enkelt kunde individuelt og får overblik over, hvordan kundens behov udvikler sig. Bogen viser, hvordan en række danske og internationale virksomheder har valgt at arbejde med implementering af CRM. Det drejer sig om: Tryg-Baltica, Unibank Erhverv, SIS international, Dell.com, Ora

The first part of the book is concerned with the role and nature of marketing strategy and strategic marketing planning, while the remainder is concerned with the policy issues involved with the management of the marketing mix. Titel: Marketing strategy and management Genre: Faglitteratur Sammendrag: This is the first advanced text on marketing strategy and management by a British author. Building upon Marketing: An Introductory Text (4th edition) and Marketing: Theory and Practice (2nd edition), it provides a comprehensive review and analysis of the nature of marketing strategy and its effective translation into operational policies and plans. The book covers the requirements of the final professional examinations of the Institute of Marketing and CAM Foundation as well as most MBA and postgraduate marketing courses. Type: Paperback

This classic text, a worldwide bestseller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market-focused, and customer-driven action. A special focus on the 21st Century acknowledges the accelerating pace of change in the marketplace, and illustrates what leading companies are doing to meet the challenges of the new environment and the new millennium. For undergraduate/graduate courses in Marketing Management. *A millennium theme throughout shows how the World Wide Web and e-commerce are dramatically altering the marketing landscape: 21st Century sections in key chapters, along with 'Marketing for the Millennium' boxes, exercises, and margi

Marketing Strategy International,Orville C Walker. Forlag: McGraw-Hill Higher Education

Provides a step-by-step guide to each stage of the marketing plan and strategy development process. An invaluable resource for students & business practitioners charged with the responsibility of developing a strategic marketing plan. Titel: Strategic Marketing Planning Forfatter: Peter W. Reed Forlag: Nelson Australia Udgivelsesår: 2006 Sider: 316 Sprog: Engelsk