The Entertainment Economy af Wolf, Michael (Bog)

Television Is the New Television: The Unexpected Triumph of Old Media in the Digital Age "The author of The Man Who Owns the News shares new insights into the ongoing war for media profits to argue that digital media is failing as a profit generator and that a new age of television will be pursued by major advertisers, "--Novelist. Titel: Television is the New Television Type: Hardcover

How to Enjoy Capitalism Looks at the issues affecting business today, including capitalism, politics, technology, the environment, and talent. Forlag: Pearson Education India Sider: 260 Sprog: Engelsk

Secrets of America's Best Companies Hardcover book. 224 pages. Published by HarperCollins Publishers (1993). Forlag: Harpercollins Udgivelsesår: 1993 Sider: 264 Sprog: Engelsk

Summary: Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compaƯnies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chalƯlenge them?In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their s

Values, Uncertainty and the Psychology of Brand Resilience 1st Edition, by Nathalie Nahai, PRINT ISBN: 9781398602212 E-TEXT ISBN: 9781398602229. Udgivelsesår: 2021 Sider: 248 Sprog: Engelsk

Bogen beskriver, hvordan virksomheder skal transformere sig i en ny økonomi baseret på historier og emotionelle behov, frem for kun rationelle beslutninger. Type: Hardcover

The author considers a brave new world where the old economic certainties are bring undermined by a growing flood of free goods. He explains why this has become possible--why new technologies, such as the internet, have caused production and distribution costs in many sectors to plummet to an extent unthinkable even a decade ago. Titel: Free : the future of a radical price Genre: Economics Type: Hardcover

om strategisk brug af sociale medier Om hvilke konsekvenser og indflydelse de sociale medier har og vil få for såvel virksomhedens kommunikation som organisations- og ledelsestænkning. Ledere skal ikke tænke i "kommunikation", men i "konversation". Det gælder i stigende grad om at bygge relationer til kunder og brugere. Med cases Forlag: Jurist- og Økonomforbundet Udgivelsesår: 2013 Sider: 168 Sprog: Dansk