"Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startu
hurtigt fra viden til værdi Om hvordan lean kan gøre virksomhedens innovationsarbejde og de innovative processer til den vigtigste stragtegiske kompetence. En række metoder og principper for lederskab i innovationsarbejdet præsenteres Forlag: Børsen Udgivelsesår: 2009 Sider: 227 Sprog: Dansk
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better. Forfatter: Rob Fitzpatrick Sprog: Engelsk Antal sider: 135 Fo
Yngve Dahle ... [et al.] Formidler overskueligt og lettilgængeligt hvordan man strukturerer en iværksætterproces fra idé til stærk forretningsmodel og videre til at starte egen virksomhed. Forlag: Lean Business International Udgivelsesår: 2015 Sider: 186 Sprog: Dansk
IDEO's Strategies for Beating the Devil's Advocate & Driving Creativity Throughout Your Organization A brilliant guide to fostering creativity and business innovation, based on the author's experience as the MD of IDEO - the world-famous design firm that has developed hundreds of innovative products, including the Palm Pilot. When it comes to work, could you be an experience architect? Or a storyteller, caregiver or a cross-pollinator? These are just four of the characters developed by IDEO and presented in The Ten Faces of Innovation that any individual can adopt to innovate in their business lives. Individuals can use these different characters in different situations to create a broader range of solutions to business problems: at the start of the creative process you might be the "anthropologist", going into the field to see how customers use and respond to products; later, if there a
This handbook documents sixty methods used in design innovation projects leading to the design of new products or services. It is the first publication to bring together methods, tools and case studies that involve multiple design disciplines and perspectives - from product and service design to interaction and user experience design. The book is designed as a learning resource to scaffold the reader's understanding of design as a method for innovation. Each method is presented through an evidence-based description along with simple exercises that allow for a hands-on, interactive learning experience, including templates and tools and case studies Titel: Design. Think. Make. Break. Repeat : a handbook of methods Genre: Faglitteratur Sammendrag: This book documents sixty methods along with tools and case studies that involve multiple design disciplines and perspectives - from product and
Bogen Innovationsprocessen og vejen til markedet udfolder begrebet innovation. Den introducerer til innovationsprocessens elementer og den komplekse vej til markedet. Med udgangspunkt i en holistisk tilgang til innovationsprocessen integreres et narrativt perspektiv med udviklingen af innovationer. Bogen har fokus på innovationsledelse, samarbejde i innovationsteams, identifikation af kundegrupper, positionering af innovationer og udførelse af, hvad commercialisering indebærer. Bogen henvender sig både til studerende i innovation og markedsudvikling på videregående uddannelser og til praktikerne, som arbejder med innovation i virksomheder og andre organisationer. Type: Paperback
Guide i iværksætteri, der bygger på de to forfatteres mangeårige erfaringer som iværksættere Titel: Iværksætter : hvad vi lærte af at starte 30 virksomheder Forfattere: Mads Faurholt,Lars Tvede Udgave: 1. udgave Genre: erhverv_oekonomi_ledelse Sammendrag: Bogen er en praktisk iværksætterguide baseret på Mads Faurholt og Lars Tvedes erfaringer med at starte ca. 30 virksomheder. Forfatterne beskriver hele rejsen fra idéfase til etableret virksomhed og profit. De gennemgår, hvordan man håndterer presset i en startup, prioriterer tid og ressourcer, laver effektiv markedsføring med begrænset budget, vinder afgørende kundeordrer og opbygger et stærkt founding team og medarbejderstab. Derudover forklarer de, hvordan man rejser kapital fra investorer, udvikler og tester nye produkter, skalerer salget og håndterer vækst. Bogen kombinerer konkrete eksempler, værktøjer og tjeklister med refleksione
