The lean startup : how constant innovation creates radically successful businesses af Eric Ries (Bog)

Forfatter: Eric Ries
Sprog: Engelsk
Antal sider: 320
Forlag: Portfolio/Penguin
Udgivelsesår: 2011
"Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments"--
Titel: The lean startup : how constant innovation creates radically successful businesses

Sammendrag: The Lean Startup is a new approach to business that's being adopted around the world. It is a movement that is transforming the way companies are built and new products are launched. The Lean Startup is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late. Now is the time to think lean.
Type: Paperback