A framework for marketing management (Bog)

For graduate and undergraduate marketing management courses. Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.

Forlag: Pearson Education
Udgivelsesår: 2009
Sider: 384
Sprog: Engelsk