A framework for marketing management af Philip Kotler og Kevin Lane Keller

For graduate and undergraduate marketing management courses. Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects. Titel: A framework for marketing management Forlag: Pearson Education Udgivelsesår: 2009 Sider: 384 Sprog: Engelsk