If You Build It Will They Come? af Rob Adams (Bog)

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better. Forfatter: Rob Fitzpatrick Sprog: Engelsk Antal sider: 135 Fo

"Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startu

: Strategic Business and Capital Planning for Entrepreneurs in the New Economy Softcover book. Published by Management Publishing Company (2002). Forlag: Management Publishing Company

A practical guide to service Design Sprints. Learn to combine Service Design, Design Thinking and Lean startup. Get yours! Twitter A journey from product to service. This book is a practical guide that explores how startup entrepreneurs and business leaders can integrate Design Thinking and Service Design into their fast-paced development cycles by running service Design Sprints. Service Design Sprints is a lean approach to create sustainable, desirable and profitable new services. In the first part, Tenny explores the reasons why startups and enterprises need to move away from the “make and sell” industrial logic we’ve been exploiting over the last century. To take its place he proposes a new service oriented mindset that carries the idea of "learn, use and remember” user journeys. He also discusses the challenges our industrial society is facing and how the combination of human centere

Forfattere: Ashvin Vaidyanathan, Ruben Rabago Sprog: Engelsk Antal sider: 297 Forlag: John Wiley & Sons Udgivelsesår: 2020 The definitive “Customer Success Manager How-To-Guide” for the CSM profession from Gainsight, who brought you the market-leading Customer Success The Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance. That’s because if you want to compete and thrive in this new environment, you need to put the customer at the center of your strategy. You need to recognize you’re no longer selling just a product. You’re selling an outcome. Customer Success Managers (CSM) are committed to capturing and delivering those outcomes by listening to their customers, understanding their needs, and adaptin

Guide i iværksætteri, der bygger på de to forfatteres mangeårige erfaringer som iværksættere Titel: Iværksætter : hvad vi lærte af at starte 30 virksomheder Forfattere: Mads Faurholt,Lars Tvede Udgave: 1. udgave Genre: erhverv_oekonomi_ledelse Sammendrag: Bogen er en praktisk iværksætterguide baseret på Mads Faurholt og Lars Tvedes erfaringer med at starte ca. 30 virksomheder. Forfatterne beskriver hele rejsen fra idéfase til etableret virksomhed og profit. De gennemgår, hvordan man håndterer presset i en startup, prioriterer tid og ressourcer, laver effektiv markedsføring med begrænset budget, vinder afgørende kundeordrer og opbygger et stærkt founding team og medarbejderstab. Derudover forklarer de, hvordan man rejser kapital fra investorer, udvikler og tester nye produkter, skalerer salget og håndterer vækst. Bogen kombinerer konkrete eksempler, værktøjer og tjeklister med refleksione

"Nothing is more important to business success than innovation . . . And here’s what you can do about it on Monday morning with the definitive how-to book from the world’s leading authority on innovation.When it comes to innovation, Curt Carlson and Bill Wilmot of SRI International know what they are talking about—literally. SRI has pioneered innovations that day in and day out are part of the fabric of your life, such as: •The computer mouse and the personal computer interface you use at home and work •The high-definition television in your living room •The unusual numbers at the bottom of your checks that enable your bank to maintain your account balance correctly •The speech-recognition system used by your financial services firm when you call for your account balance or to make a transaction. Each of these innovations—and literally hundreds of others—created new value for customers.

Bogen Innovationsprocessen og vejen til markedet udfolder begrebet innovation. Den introducerer til innovationsprocessens elementer og den komplekse vej til markedet. Med udgangspunkt i en holistisk tilgang til innovationsprocessen integreres et narrativt perspektiv med udviklingen af innovationer. Bogen har fokus på innovationsledelse, samarbejde i innovationsteams, identifikation af kundegrupper, positionering af innovationer og udførelse af, hvad commercialisering indebærer. Bogen henvender sig både til studerende i innovation og markedsudvikling på videregående uddannelser og til praktikerne, som arbejder med innovation i virksomheder og andre organisationer. Type: Paperback