In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. Forfatter: Geoffrey A. Moore Forlag: Capstone Udgivelsesår: 1998 Sider: 223 Sprog: Engelsk
Winners Take All shows the strategies and tactics the business and marketing rules that Google Apple Symantec Netflix Salesforce Craigslist LinkedIn Skype StarMine Clickability F5 IBM and others have used to build their products services and companies into winners and how they have achieved success in the high-speed high-greed hyper-competitive world that creates new industries transforms old ones and generates unimaginable new wealth in no time flat: Silicon Valley. Written by a successful Silicon Valley entrepreneur lecturer at Stanford University business architect mentor capitalist consultant and advisor and mentor to CEOs and entrepreneurs this book contains the strategies analytical templates step-by-step implementation frameworks and tools that these winners have successfully used to build their billion-dollar companies. The virtual Winners Take All portfolio (see http: //www.tony
Practice and Principles by Peter F. Drucker presents innovation and entrepreneurship as a systematic, disciplined field, not a magical gift. The book provides practical guidance for managers, public institutions, and new ventures on how to identify and capitalize on opportunities for innovation and success. Key themes include the practice of innovation, the practice of entrepreneurship within existing and new organizations, and the strategies for bringing an innovation to market. Key takeaways Systematic discipline: Drucker frames innovation and entrepreneurship as a purposeful and systematic discipline, explaining the "what, when, and why" of success. "The entrepreneur is one who always searches for change, responds to it, and exploits it as an opportunity": This core Drucker concept highlights that innovation is the tool used to exploit change. A practical guide: The book is designed t
Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on management of technology, innovation management, new product development and entrepreneurship. Type: Paperback Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on management of technology, innovation management, new product development and entrepreneurship.
This edition offers: 1. Five new chapter opening cases: Blue-Ray vs. HD-DVD: a standards battle in high definition video; From PDA's to smartphones: the evolution of an industry; Bug Labs and the Long Tail; Organizing for innovation at Google; and Skull Candy: developing extreme headphones. 2. More balance between industrial products versus consumer products. More industrial product examples (such as electronic components, medical components, aerospace, and business software) and service examples (such as search and advertising services, news services, hotels, outsourced industrial design) have been included throughout the book. 3. More extensive coverage of collaborative networks in Chapters 2 and 8, including graphs of the global technology collaboration network; richer explanations and examples for the network externality graphs in Chapter 4; and more in-depth coverage of modularity i
Forfattere: Wolfgang Grulke, Gus Silber Sprog: Engelsk Antal sider: 344 Forlag: Pearson Education Udgivelsesår: 2002 Companies don't innovate - people do. The heart of radical innovation in business is the bold visionary individual. People who are passionately proud of what they do. They're business radicals - activists who rock the boat, ruffle feathers and make a difference. Here's how. Titel: Lessons in Radical Innovation Genre: Faglitteratur Sammendrag: Lessons in Radical Innovation is about real people who took risks, who set themselves extraordinary goals against almost impossible odds. These are stories about out-of-the-box thinking; about passionate individuals and the different kinds of companies they created. This book provides a structured way to think about innovation and gives practical examples of how individuals are doing it. Share their ideas, attitudes and tools – real w
Summary: Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compaƯnies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chalƯlenge them?In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their s
The European edition of Strategic Market Management has been prepared with the objective of taking David Aaker’s outstanding and well–established textbook and presenting it to a European audience. It retains the culture of the original text, to maintain its accessibility and continue its emphasis on practical action. It has also kept the compactness, which has made it so popular with graduate and executive students and managers, while keeping a comprehensive coverage of major and emerging themes in strategy. The core value of the original text, that the development, evaluation and implementation of business strategies are essential to successful management, is also retained in the European edition. The book is essential reading for any management or business school course that focuses on the management of strategies. It is especially appropriate for marketing strategy, strategic manageme
