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Loveworks - What makes a Company Loved af Brian Sheehan (Bog)
87,00 kr.
How the World's Top Marketers Make Emotional Connections to Win in the Marketplace
Builds on the philosophies of Kevin Roberts's acclaimed Lovemarks to provide real-world examples of famous brands that applied Lovemark approaches to effective, emotionally based campaigns and how Lovemark theories can enable significant marketplace gains.
Forlag: powerHouse Books
Udgivelsesår: 2013
Sider: 200
Sprog: Engelsk
emneord marketing strategi mærke Branding værdiskabelse
Builds on the philosophies of Kevin Roberts's acclaimed Lovemarks to provide real-world examples of famous brands that applied Lovemark approaches to effective, emotionally based campaigns and how Lovemark theories can enable significant marketplace gains.
Forlag: powerHouse Books
Udgivelsesår: 2013
Sider: 200
Sprog: Engelsk
emneord marketing strategi mærke Branding værdiskabelse
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