The global brand : how to create and develop lasting brand value in the world market (Bog)

The global brand : how to create and develop lasting brand value in the world market (Bog)

Husk: Gratis fragt ved køb af 8+ varer (pakkeshop)

The global brand : how to create and develop lasting brand value in the world market (Bog)

Fra 54,00 kr

Nigel Hollis draws on his experience at Millward Brown to present a simple formula for determining brand strength to illustrate the market value and performance of brands. Hollis emphasizes human nature as a set of constant core values that all brands should appeal to, and analyzes the future of brand-building as a profitable investment.

"The Global Brand examines the challenges facing international brands and identifies the best practices that will help aspiring global brands become successful on the world stage." "Using research from the 2008 BrandZ Top 100 Most Valuable Brands ranking, case studies, and interviews with the architects of some of today's most successful global brands including Nestle, Jack Daniels, YouTube, HP, and more, Nigel Hollis, Chief Global Analyst at Millward Brown, paints a complete portrait of the international branding world. This book will provide marketers with the critical information necessary to determine how, when, and where it is best to take a brand global, when keeping a brand local is more important than going global, and how to effectively manage a brand from launch to global maturity."--BOOK JACKET.

Titel: The global brand : how to create and develop lasting brand value in the world market

Forlag: Palgrave Macmillan

Udgivelsesår: 2008

Sider: 273

Sprog: Engelsk

SKU
000000116610
Specifikationer
Stand 60 %
Varens Stand Hvad betyder det?
0%
20%
40%
60%
80%
100%

Orderly sælger gode varer fra folk, som ikke selv har tid, lyst eller mulighed for at gøre det. Vores varer er derfor typisk brugte og dermed billigere end nyt. Og så er de bedre for miljøet. Billedet viser den faktiske vare til salg, så du kan zoome ind og se standen på den inden køb. Læs mere om Orderly

Download app

Søg lynhurtigt, se og følg ordrer, gem søgninger og meget andet i vores app. 

mgctlbxN$MZP mgctlbxV$5.3.7 mgctlbxL$C mgctlbxP$magento 2