Principles and practice of marketing af David Jobber (Bog)

The classic Marketing Management is an undisputed global best-seller - an encyclopaedia of marketing considered by many as the authoritative book on the subject. This third European edition keeps the accessibility, theoretical rigour and managerial relevance - the heart of the book - and adds: A structure designed specifically to fit the way the course is taught in Europe. Fresh European examples which make students feel at home. The inclusion of the work of prominent European academics. A focus on the digital challenges for marketers. An emphasis on the importance of creative thinking and its contribution to marketing practice. New in-depth case studies, each of which integrates one of the major parts in the book. This textbook covers admirably the wide range of concepts and issues and accurately reflects the fast-moving pace of marketing in the modern world, examining traditional aspec

For graduate and undergraduate marketing management courses. Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects. Forlag: Pearson Education Udgivelsesår: 2009 Sider: 384 Sprog: Engelsk

A Strategic Decision-Making Approach INTERNATIONAL EDITION, Same content as US edition, soft cover, cover has some wear, but otherwise good condition. Forlag: McGraw Hill Higher Education Udgivelsesår: 2012 Sider: 547 Sprog: Engelsk

'Global Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most current knowledge and practical skills to help them make key management decisions in the dynamic and challenging global trade environment. Titel: Global Marketing Management af Kiefer Lee (Bog) Forfattere: Kiefer Lee,Steve Carter Udgave: 3. udgave Genre: Faglitteratur Sammendrag: Denne bog opdaterer læsere om nye udviklinger inden for det globale markedsføringsmiljø. Den giver en balance mellem teori og praktiske eksempler for at udstyre studerende med den viden, der er nødvendig for at træffe centrale beslutninger i et hurtigt voksende, globalt miljø. Denne udgave adresserer moderne emner som sociale netværk og emergente markeder, og den inkluderer flere praktiske cases og eksempler. Type: Paperback

The European edition of Strategic Market Management has been prepared with the objective of taking David Aaker’s outstanding and well–established textbook and presenting it to a European audience. It retains the culture of the original text, to maintain its accessibility and continue its emphasis on practical action. It has also kept the compactness, which has made it so popular with graduate and executive students and managers, while keeping a comprehensive coverage of major and emerging themes in strategy. The core value of the original text, that the development, evaluation and implementation of business strategies are essential to successful management, is also retained in the European edition. The book is essential reading for any management or business school course that focuses on the management of strategies. It is especially appropriate for marketing strategy, strategic manageme

Analysis, Planning, Implementation, and Control Softcover book. Published by Pearson US Imports & PHIPEs (1996). Forlag: Pearson US Imports & PHIPEs Udgivelsesår: 1997 Sider: 789 Sprog: Engelsk

These are unabridged paperback reprints of established titles widely used by universities throughout the world. Prentice-Hall International publishes these lower-priced editions for the benefit of students. Type: Paperback

The first part of the book is concerned with the role and nature of marketing strategy and strategic marketing planning, while the remainder is concerned with the policy issues involved with the management of the marketing mix. Titel: Marketing strategy and management Genre: Faglitteratur Sammendrag: This is the first advanced text on marketing strategy and management by a British author. Building upon Marketing: An Introductory Text (4th edition) and Marketing: Theory and Practice (2nd edition), it provides a comprehensive review and analysis of the nature of marketing strategy and its effective translation into operational policies and plans. The book covers the requirements of the final professional examinations of the Institute of Marketing and CAM Foundation as well as most MBA and postgraduate marketing courses. Type: Paperback