The social media bible : tactics, tools, & strategies for business success af Lon Safko (Bog)

The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies and company profiles provide practical examples of how businesses have successfully implemented these strategies, using the newest social media marketing tools

Bogen fungerer som en omfattende guide til social media marketing for virksomheder, organisationer og marketingfolk. Den tredje udgave indeholder opdateringer om blandt andet iPad, apps, Foursquare og andre geobaserede netværk samt cases om virksomheder, der har implementeret moderne sociale mediestrategier.