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‘I am a greedy bastard... Just as there’s no point reading a book about sex written by a nun, or a book about morals written by a banker, there’s also no point reading a book about food written by a picky eater.’ Jay Rayner The doctrine of local food is dead. Farmer’s Markets are merely a lifestyle choice for the affluent middle classes. And ‘organic’ has become little more than a marketing label passed its sell by date. For the modern, ethically-aware food shopper that may be hard to swallow but that doesn’t make it any less true. And one of Britain’s greediest and most vocal critics of how we eat in the 21st century is ready to explain why. Along the way journalist and broadcaster Jay Rayner will debunk a supermarket trolley full of myths and shoot a lot of the food world’s most cherished sacred cows. Combining razor-sharp wit with gloriously-observed memoir – of growing up with the UK’s most famous agony aunt turned TV chef, of witnessing the arrival of Dayville’s ice cream in Seventies London, of working as a butcher’s boy – with serious hard-nosed reportage, Rayner gets serious about modern food culture. For here is the reality. We will soon have nine billion mouths to feed, and we aren’t going to do that by flogging free range chickens from a stall in Borough market. From the terraced hillsides of Rwanda, to the corn fields of Illinois, to the killing lines of a Yorkshire abattoir Rayner takes the reader on a journey that will change the way they shop, cook and eat forever. And give them a few belly laughs along the way.
The doctrine of local food is dead. Farmer's markets are merely a lifestyle choice for the affluent middle classes. Organic has become little more than a marketing label that is way passed its sell by date. In this book the UK's most influential food and drink journalist shoots a few sacred cows of food culture.
Forfatter: Jay Rayner
Forlag: Collins
Udgivelsesår: 2014
Sprog: Engelsk
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