Asian Branding - A great way to fly af Ian Batey (Bog)

A Great Way to Fly This guide to building global power brands in Asia crusades a global marketing war in which Asian brands rise from nothing to beat western and Japanese power brands at their own game It identifies how a diverse range of products and commodities in Asia Australia and India can become global power brands by the year 2020Forlag: Pearson Education Asia Udgivelsesår: 2002 Sider: 412 Sprog: Engelsk