Branded lives : the production and consumption of meaning at work (Bog)

Sprog: Engelsk
Antal sider: 0
Forlag: Edward Elgar Pub
Udgivelsesår: 2011
Summary: "Branded Lives explores the increasingly popular concept of employee branding as a new form of employment relationship based on brand representation. In doing so it examines the ways in which the production and consumption of meaning at work are increasingly mediated by the brand. This insightful collection draws on qualitative empirical studies in a range of contexts to include services, retail and manufacturing organizations"--P. 4 of cover
Titel: Branded lives : the production and consumption of meaning at work
Forfattere: Matthew J. Brannan,Elizabeth Parsons,Vincenza Priola

Sammendrag: Branded Lives udforsker det populære koncept om medarbejderbranding, ved at undersøge den stigende betydning af brandet-drevet forhold til arbejdet. Bogen trækker på kvalitative empiriske studier fra en række kontekster, herunder service, teknologi og produktion. Bogen ser på medarbejdernes oplevelser, forhold og arbejdspraksis.
Type: Paperback